The group has been committed to an annual celebration of Egyptian mothers who offer outstanding models of giving that positively affects the whole society. El-Araby Group holds a celebration for ideal mothers in different Egyptian governorates. Gifts from El-Araby products and investment certificates from the governorates are delivered to the selected ideal mothers. This year, the group – in cooperation with the Wahid min AlNas ("One of Us") Organization – has honored 30 mothers from slums in Cairo and Giza under the slogan "Mothers Fighting Poverty". Corporeal gifts from El-Araby products, as well as an amount of LE 1000 and a certificate of appreciation, were given to the selected mothers as a token of recognition of their role in raising children in such adverse conditions. Throughout the last five years, El-Araby Group has honoured more than 2000 mothers.