Direction And Ambition
The School Bags Project is one of El-Araby Group's social activities which aim at the development of poor villages in Egypt and the empowerment of people in social, cultural, scientific and economic domains. The campaign, which was launched in the villages of Sohag Governorate, targets the distribution of 5000 school bags among students in poor families. In a press release, Dr. Yahya Mekheimer – Governor of Sohag – asserted that: "El-Araby Group has a major role in charity and developmental work in Sohag and other governorates of Upper Egypt". He cited the names of the schools the campaign targeted in Sohag, expressing his wish that such community participation will be exhibited in the future by other similar business entities.

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