Over more than 47 years of the Group’s operations, El-Araby has forged mutually beneficial relationships that have emerged both stable and sustainable, with some of the world’s largest international corporations. The enabling factor has come from the Group’s success in investing this mutual trust in developing its businesses, introducing new products, and expanding its technical and industrial collaborations. This, in turn, has resulted in the transfer of the latest industrial technology in the world to Egypt, with the Group constantly adapting and developing it to suit local requirements. TOSHIBA Corporation of Japan is the Group’s principal commercial partner. The collaboration with TOSHIBA began way back in 1974. In 2003, Collaboration began with another Japanese giant, SHARP. Between 1974 and 2003, El-Araby Group also forged partnerships with world leaders like SEIKO, ALBA, TIGER, NEC and HITACHI. From the group’s formidable line-up of global partners, it is evident that El-Araby’s partnerships are not limited to Japanese companies. They extend to prestigious European companies, such as the Italian LA GERMANIA, one of the leaders in the field of cookers, and the English PROMETHEAN in the field of smart educational products, and BENQ of Taiwan.
In marketing for its products, El-Araby Group depends on a vast network of sales centers across Egypt. The Group is strenuously pursuing a policy of expanding its distributor network, as well as its maintenance and after-sale service centers, by providing exclusive commercial and contracting facilitations to its authorized agents in the Egyptian market. The Group offers a special package of financial rewards and incentives to its internal partners, with the idea of encouraging competitiveness. This is already reflected in a steady increase in sales of products, and improved levels of services at the maintenance centers. Currently, there are 2,840 sales centers and 185 service centers all over Egypt. El-Araby Group implements a process of constant engagement with its distributors and authorized sales centers through social events and face-to-face group meetings. It also publishes a periodical called ‘Al-’Aila’ (The Family) that covers the Group’s activities, as well as showcases new products before they are introduced in the market.