As El-Araby Group believes that youth are the true hope for the whole society. Therefore, El-Araby pays special attention to raising the awareness of youth and protecting them from the dangers of drug addiction. The group has adopted a project for raising awareness about the dangers of drug addiction, in cooperation with the Protectors of Future Association and the United Nations. The project targeted widening the scope of community participation in awareness campaigns through specialized training programs for Egyptian university students. The campaign has covered a number of universities and schools in seven governorates in Cairo, Giza, Alexandria, Gharbia, Daqahlia, Assiut and Sohag. 13,000 university students and 50,000 preparatory school students benefited from the project from 2011 to 2013.