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The Japanese Sony LEDs by Egyptian Hands

The Japanese Sony LEDs by Egyptian Hands


Elaraby announced a cooperation with Sony world wide in terms of TV. Screens manufacturing locally in Egypt for the first time in Sony history. The press release was announced during the distributor’s conference in the presence of Takakio Fujita, The Regional Director of Sony MEA and Mr. Mohamed Elaraby, the CEO of Elaraby Group, who stated the launch of the new Sony Bravia that will be produced locally.


In his capacity, Mr. Mohamed Elaraby emphasized on Elaraby Group role as a market leader who took the early initiative to extend their services in the market of home appliances with comparative market prices locally in hopes to widen the targeted geographic area to include Middle East and Africa.

During the event, Mr. Takakio Fujita declared that “Sony is proud of the partnership with Elaraby due to the great history and reputation the firm enjoys in Egypt. Added also that Elaraby is able to métier the new launch of screens and by that they will be able to invade new markets either inside Egypt and outside, reaching the COMESA markets.

The cooperation history is back to the partnership that started earlier in 2014 in the field of TVs and audio systems.

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