Spread over 300,000 square meters, across two different locations …
Utilizing the most advanced production lines in the world… Managed by the finest technical & administrative human resource… Manufacturing and marketing a range of more than 345 world-first class products … The total sales of which exceeded a value of 3 billion 582 million Egyptian Pounds, in 2008...

The El-Araby
The manufacturers of trust El–Araby Group is a conglomerate of seven industrial, commercial & El–Araby company for Trading and Manufacturing
- El–Araby company for Engineering industries
- El–Araby company for Air-conditioning and Cooling industries
- El–Araby company for Lighting Technology
- El–Araby company for Home Industries
- Toshiba El–Araby company for Home Appliances Marketing
- El–Araby Medical Centre Hospital
- El–Araby Association for Social Development, a charitable non–profit organization.

The El–Araby Group has put in place a management system and manufacturing infrastructure in all its operating plants – five in El-Araby Industrial Complex in BANHA city and nine in the El-Araby Industrial Complex in QUISNA city – on par with the most modern industrial plants in the world.

Uncompromising commitment to global quality-assurance standards has resulted in the Group winning a number of ISO certifications for its various plants. This, in turn, has gained for it the unswerving confidence of global associates, time and time again.

The Group is aggressively growing its industrial and marketing competence by consistently adding new products, production lines and new plants.

2006 In August 2006, a Glass manufacturing plant was inaugurated, at a total investment of 100 million Egyptian Pounds. This plant is considered the biggest in Egypt in terms of production capacity and the most advanced in terms of the technology used in the melting process and the formulation of glass. Its huge capacity services the requirements of the Toshiba Light Bulbs factory, as well as those of many other plants in Egypt. According to the latest (2008) market share figures, Toshiba luminaires have grabbed 58% of the total market, in terms of volume.

2007 In March 2007, the production of Toshiba’s Regza LCD TV began. It was to be the first LCD TV to be manufactured locally in Egypt. Currently, Toshiba owns 12% of the total LCD TV market, in terms of volume.
November 2007 saw the production in Egypt of the world’s first LCD TV, Sharp Aquos. A result of a new collaborative venture with Sharp Corporation of Japan, following the successful production of their air conditioners by El- Araby in Egypt.
Sharp Aquos managed to slice off 3% share of a newly emerging market. This figure is expected to pick up exponentially, leveraging on the brand’s world-class reputation and the product’s best-in-class features – to attain 8 % share of Egypt’s rapidly expanding market, where demand is steadily increasing.

2008 In April 2008, Toshiba’s Electrical Water Heater manufacturing plant was inaugurated at a total investment of 50 million Egyptian Pounds. This plant is the first in Egypt to produce electrical water heaters with stainless steel tanks, using robots in the production line for zero error accuracy!
In just a few months, which saw the end of the last quarter of 2008, the newly introduced products had sliced off 3% from the total market pie, in terms of volume!

Water Heater market share Chart

The 2nd refrigerator manufacturing plant was opened on the same day, at an investment of 150 million Egyptian Pounds. The objective of the new plant was to increase production to meet the rising demand, especially of higher capacity 500 litre & 590 litre refrigerators.
True to its objective, the new plant has managed to raise overall production by a spectacular 120%, contributing significantly to a corresponding higher market share for Nofrost Refrigerators of 43%!
Commercial agency operations constitute an integral part of the Group’s total activities; and they effectively contribute to the top line.
In the field of business and information technology equipment, the Group collaborates with its strategic partner, Toshiba International to market Toshiba brand of notebooks, photocopiers, office projectors, fax machines etc. The Group also has a strategic partnership with NEC, the leading European computer & information Technology Company, to market their laptops, desktops and servers.
In the area of home appliances and personal products, Al-Araby Group is the sole agent for prominent international brands like Japan’s Hitachi vacuum cleaners, Tiger vacuum flasks & toasters, legendary Seiko & Alba watches and Italian La Germania cookers. Products in all categories significantly increased respective market shares, across the board. Notable among them were:
- Notebook computers – 12.9 %
- Photocopiers – 28 %
- Projectors – 12 %

In its pursuit of sustainable growth, El-Araby Group has invested over 70 million Egyptian Pounds in the absorption of state-of-the-art technology and IT-enabled processes, in the preceding year alone. This is further reflected in the Group’s 49 million Egyptian Pound investment in continuing training & upgradation of its human resource; in Research & Development activities, as well as, in advanced communication systems.

In 2008, the Group once again raised its market shares in the various categories in which its products are present:

- Toshiba Television – 52 %
- Sharp Television – 8 %
- Nofrost Refrigerators – 43%
- Fully Automatic Top Loading washing machines - 68 %
- Twin tub washing machines - 59 %
- Fans - 39 %
- Irons - 19 %
- Blenders - 60 %
- SHARP Air-conditioners - 20 %
- Ventilating fans – 54 %
- Vacuum cleaner- 25%
- Cookers – 14 % [ from the imported cookers market share]
- Oil Heater – 25%

So far, over 14.5 million different products, bearing the logo & name of El-Araby as manufacturer, have been exported to more than 26 countries all over the world.

Through advertising campaigns in Egyptian media and popular pan-Arab satellite channels, the Group provides marketing support to its partners in Egypt as well as Syria, Libya and Morocco. This extends to providing them advertising and brand activation material.

Under VABEI, the El-Araby distribution network is on an expansion mode in every part of Egypt… and beyond.

During 2008, the El–Araby Association for Social Development continued to actively pursue its commitments. This encompassed the 3 schools and 6 educational institutions established by it, as well as a public library containing books on a wide variety of subjects.

In addition to ongoing social aid and medical care programmes for poor families, 2008 bore witness to remarkable progress in the El-Araby Charitable Hospital Project in MONOFIA province.

This Hospital has been built on more than 20000 square meters of land, at a cost of around 150 million Egyptian Pounds. It is slated to open towards the close of 2010.

According to market recruitment statistics, the El-Araby Group is considered one of the leading establishments, primarily for its employee-friendly and inspiring work environment. Most important, is its keenness to raise the competency of its existing employees in the various functional areas, through training programmes both within the country and abroad in addition to various incentives

By the end of 2007, total employee numbers, which include factory workers, engineers and administrative staff, reached a figure of over 16,000.

Working together in harmony to expand the Group’s business and create a future full of hope and prosperity.