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In a big celebration at the Faculty of Education, University of Alexandria, on the 17th of November, 2011, a cooperation protocol was signed by the Faculty of Education, the “Future Protectors Association”, El-Araby Group and the Islamic preacher Mostafa Hosni.
The protocol aims at building a huge research and training project to raise awareness of the risks of drug addiction.
The project, which is supervised by the “Future Protectors Association”, will last for three years.
The United Nations Office on Drugs and Crime (UNODC) is a technical consultant for the project.
The celebration was attended by Mr.
Faisal Higazy, Regional Deputy Manager of the UNODC, Prof.
Mohammad Ismail, Dean of Faculty of Education, Eng.
Muhammad Mahmoud El-Araby, Executive Member of the Board of El-Araby Group, Islamic preacher Mostafa Hosni, and a number of faculty members.
The project aims at broadening participation in voluntary work for community service through organizing specialized training programs for university students, about designing and managing awareness campaigns.
The training programs include sessions on communication skills, time management, presentation skills, teamwork, and many other skills that are relevant to technical abilities in the field of voluntary and humanitarian work.
Ms.
Mona El-Dereeny, Deputy Chairman of the Board of the “Future Protectors Association” and Project Manager, expressed her pride of signing the cooperation protocol.
She added that the broad-spectrum project covers a large number of universities and schools in seven governorates: Cairo, Giza, Alexandria, Gharbeyya, Daqahleyya, Assiut and Sohag.
The project aims at training 500 third-year students at the Faculty of Education, during the first term, through an intensive, 24-training hour course.
Later, the trainees will run awareness campaigns for school students through their classes as undergraduate trainee teachers at schools.
This ensures that the awareness message arrives to about 25,000 students in different schools in each governorate.
The project also targets addressing attention to field studies in the social sector, through training 400 researchers in the field of sociology and psychology from faculties of Art.
The project will also finance a number of projects that target the study of the roots of addiction in the Egyptian society.
The program also includes training 80 Muslim and Christian preachers, with the aim of developing their skills in raising awareness and explaining the negative, destructive effects of addiction on the stability of Egyptian families.
In his word in the celebration, Eng.
Muhammad Mahmoud El-Araby, Executive Member of the Board of El-Araby Group, expressed his pleasure that El-Araby Group is the main sponsor of this important project.
He added: “Announced statistics about the spread of drug addiction in the Egyptian society, which according to one recently published study reached 10% of the overall population, is like a red alarm that should push us towards joining hands to combat this dangerous epidemic, and raise awareness of its negative effects on the Egyptian society at the medical, social and economic levels.
El-Araby Group is always keen on community participation and supporting any initiative that aims at community service and development.
” The participation of the Islamic preacher Mostafa Hosni in the project consists in organizing a number of religious seminars in the seven governorates the project covers.
In the seminars which are followed by open discussions with the students, Hosni will tackle the problem of addiction from the religious and ethical points of view.
It is expected that a number of government entities and social and religious associations will join the project.

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El Araby Group has sponsored and executed the planting of a thousand trees on Cairo-Alex Agricultural Road in Qaliobeyya Governorate, from the 26th of July to the 30th of July.
The Group cooperated with a group of fresh graduates from the Faculty of Agriculture, as well as agricultural experts, to plant a thousand trees in the best way possible to grant the trees sustainability and usefulness.
The project came as a part of El Araby Group’s campaign to protect the environment, and also as a step forward on the way towards extending green areas in Egypt.
The project can be seen as a call from the Group - known for its national projects - for all Egyptians to join hands to rebuild their country

Elaraby Group has had and will continue to have faith in its mission towards its society.
It sets forth the finest example in its connection with the people of this country, as well as working hard in order to alleviate their suffering.
Elaraby Group has increased its social campaigns during the holy month of Ramadan and begun serving the poor and needy on several levels starting, from Rahman or Mercy Tables (the name given to the breakfast table held in the days of the Muslim fasting month of Ramadan) held by Elaraby Group throughout the holy month to serve the people in need.
In addition, Elaraby Group offered more than eight thousand Ramadan bags that contain basic food needs to be distributed among the poor all over the country from St.
Catherine to Al-Arish, Banha, Alexandria and all other governorates.
Moreover, Elaraby Group distributes financial aid and grants among the poor throughout the holy month in addition to the monthly aid it offers throughout the year.
In an attempt to highlight the great Islamic values that help in spreading the spirit of commitment and grand ethics, Elaraby Group sponsors children through the sessions of memorizing the Holy Quran it organized three days a week supervised by a group of Quran memorizers.
Furthermore, Elaraby Group organizes daily Quran reading sessions after Asr prayer in Al-Rahman Al-Rahim Mosque, in order to teach the rules of the Holy Quran recitation with the different ten recitation styles for all ages under the supervision of Sheikh Abdulrahman Alawi who holds an Ijaza (license) in the recitation of the Holy Qura.
There is also the Tarawih and Tahajjud prayers throughout Ramadan in Al-Rahman Al-Rahim Mosque in Salah Salem Street.
All of this is only one step in Elaraby's non-stop journey of giving and charity work.

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"An actual change in behavior in order to help build our country": that was the slogan of the campaign "Life without Smoking" sponsored by El-Araby Group as part of its community participation activities.
The campaign started on the 28th of June and ended on the 7th of July at the Shooting Club, and in collaboration with "Life without Smoking Association".
The campaign included a number of events and activities, the most prominent of which was the seminar attended by the religious speaker Dr.
Abla Al-Kahlawy.
The seminar discussed the issue of public awareness as regards the role each individual should play in changing his behavior for a better tomorrow for our country.
Dr.
Abla Al-Kahlawy highlighted that smoking is one of the biggest obstacles faced by society; it negatively affects the national economy, wastes millions of pounds, as well as destroys people's health and causes many deadly diseases, of which cancer is only an example.
This campaign was not the first step for El-Araby Group in its war on smoking and all habits that have a negative social impact.
The campaign is just a continuation of a long journey of constant struggle to help the sublime values of our Egyptian community prevail.

ElAraby’s annual event of the Partners of Success was held in El Saraya Hall of the Five Stars’ Intercontinental Hotel.
The event, which rolled on two morning and evening sessions, was attended by some 2000 people representing ElAraby’s clients across the country.
The event started by a one minute standing in honor and mourning of the victims of the Two Saints Church of Alexandria.
In his word, Engineer Mohamed ElAraby, board member and Chief Executive of the Institutional Capacity Building of ElAraby Group, said the Company is an Egyptian family shareholding company that aims to evolve as the number one Arab African company in its field of competence by end of 2014.
He added that ElAraby Group is pursuing its endeavors to provide the latest world technology to cater for the needs of the Consumers.
Engineer Gamal Arafa, Chief Executive of the Strategic Department of the Group, emphasized in his word the importance and necessity of following the latest world developments by merchants and satisfy the consumers’ needs.
Finally, Engineer Ibrahim ElAraby, Executive Chairman of the Board, stressed that merchants should benefit from the business and should not sell products less than the real price.
He concluded by asking all merchants to act as a unified and cooperating front.

ElAraby Group signed a memorandum with the internationally renowned electronics Japanese company of Toshiba, by which ElAraby Group has been mandated to locally produce, market and export Toshiba’s LCD TVs.
The signature took place in a major event that commenced with a press conference, and attended by senior officials including Minister of Commerce, the Japanese Ambassador in Egypt, Minister of Labor, and Governors of Kalyoubia and Menoufeya.
Currently, the two companies own Toshiba ElAraby Company; a joint project for marketing and exporting home appliances, including refrigerators, washing machines, to African countries.
Based on more than two decades of success, ElAraby Group and Toshiba Company signed a new agreement last December that entails the establishment of a joint project to manufacture LCD equipment in Egypt.
The new project, the first of its kind in Egypt in terms of its production capacity, is anticipated to emerge as one of the major LCD TVs facilities in the Middle East and Africa.
The project will accelerate the development of LCD TVs production in Egypt and increase employment in the electronics sector.
This new partnership will consolidate Toshiba’s worldwide leadership in the production of LCD TVs, as its international sales reached 10 million units in by end of 2010.
Toshiba targets to sell 15 million units during the current financial year.
The new joint project-Toshiba ElAraby Visual Products Company- is established in Cairo with a paid in capital of 10 million US$.
The plant, currently under construction, is planned to commence production by March 2011, with production activities including assemblage of electronic screens circuits and other processes until the final product of LCD TVs.

On Thursday evening, 13 January 2011, Al-Araby Group, the leading company in manufacturing and marketing audio/visual products and home appliances, signed a partnership agreement with Toshiba, the Japanese corporation renounced all over the world for manufacturing electronics.
The cooperation includes marketing and sales, in addition to starting manufacturing Toshiba LCD televisions locally.
The signing ceremony was attended by Eng.
Rasheed Mohammad Rasheed, Minister of Trade and Industry, and Mr.
Norihiro Okuda, Ambassador of Japan in Egypt.
The ceremony was also attended by a group of officials from the government and the local councils, as well as a large group of remarkable guests and senior distributors.
Al-Araby Group was represented by Mr.
Mahmoud Al-Araby, Chairman of Al-Araby Group, while Toshiba Corporation was represented by Mr.
Masaki Osumy, Vice President and Executive Manager of Toshiba Corporation for Visual Products.
Mr.
Mahmoud Al-Araby said: " Al-Araby Group managed to achieve for itself an established presence in the market through marketing global leading brands, whether in Egypt or in the neighbouring countries.
Toshiba Corporation is considered our most important trade partner, as we worked closely with Toshiba to build up our reputation in providing high quality products in the local market.
We are confident that our partnership with Toshiba Corporation will increase our ability to provide high quality products that meet the needs of our clients in the markets".
"In order to support sales and marketing of LCD televisions in this important market, Toshiba announces a new strategy which depends on strengthening the local industry so as to supply LCD televisions in the Middle East and Africa.
This will allow us to respond to the requirements of the local market and to improve the competitive ability in terms of cost", said Mr.
Masaki Osumy.
He added that "in addition to taking proactive measures to strengthen marketing and the sales network through these efforts, we are extremely pleased to strengthen and broaden our cooperation with Al-Araby Group".
The new factory will work with an initial production capacity of 600,000 units annually for the sizes 24 and 32 inches, and with a number of employees that amounts to 300.
The factory's production capacity will be increased to 2 million units annually in 2013.

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Because we seek excellence, progress, quality and top-notch technology, since the company was founded, and thanks to God Almighty, as well as to a dedicated team that works hard day and night, the company has obtained many accredited ISO certificates throughout a number of successive years.

In recent years, El-Araby Group achieved huge leaps in marketing electronics, digital equipment and multipurpose copiers.
This was due to continuous development and accumulated gained experience.
It was also due to the work of experts and consultants who objectively study the market and find out what electronic equipment users need.
The concrete evidence of El-Araby's ability to make achievements is the following event: On 15/04/2010, the production line of Sharp multipurpose document copiers was inaugurated in El-Araby factories, as the first product of office equipment and computers manufactured in El-Araby Group.
In the "Saraya Hall" in City Stars Intercontinental Hotel, the Group celebrated this event.
The celebration was attended by Eng.
Ibrahim El-Araby, Chairman of El-Araby Group, and Mr.
Fajitas Nakayama, General Manager of Sharp Office Solutions Group.
The celebration was attended also by many of El- Araby Office Equipment and Computer clients and dealers, who are our partners in success, as well as top officials and members of El-Araby Group's board of directors.
This event represents a strategic step by El-Araby; it helps a variety of international trademarks enrich the Egyptian market and meet the consumer demand for a new, advanced and economical product.
Eng.
Medhat El-Araby, head of the sector of Office Equipment and Computers, said that negotiations on this issue began in August last year with Sharp, then production started in mid April 2010, six month only after negotiations started, which is considered an extraordinary case in such projects.
In his speech, Mr.
Fajitas Nakayama, General Manager of Sharp Office Solutions Group, congratulated Mr.
Mahmoud El-Araby on his birthday and expressed his delight for the invitation given to him to attend the celebration.
Mr.
Nakayama also congratulated El-Araby Group on the introduction of the new trademarks of multi-purpose printers from El-Araby Group Production Line, which was a result of hard work that lasted for many years.
He expressed his thanks for and appreciation of the understanding and cooperation of Mr.
Mahmoud El-Araby, Chairman of El-Araby Group, and for his wise leadership.
He also expressed his thanks to Eng.
Medhat El- Araby, head of the sector of Office Equipment and Computers.
Mr.
Rafender Kumar, from Sharp Office Solutions Group, made a presentation about Sharp's multipurpose products, demonstrating Sharp's role in promoting those products in the Gulf countries and the Middle East.

Sector of Office Equipment and Computers in El-Araby Company for Trade and Industry has achieved many leaps in the fields of electronics, digital equipment and multi-function copiers.
This was due to the continuous development, accumulated gained experience, and the work of experts and consultants who objectively study the market and find out what electronic equipment users need.
El-Araby for Trade and Industry, the sole agent of Promethean products in Egypt, introduced the latest trend of educational technology, that is both sophisticated and advanced in a way that addresses the needs of the new generation and modern age, makes education more fun and easier for learners, and encourages learners' involvement and interaction with their teachers.
Promethean Solutions were designed by a group of distinguished teachers in a way that makes it not restricted to technology alone, but it also makes of the educational process a more active community of interactive learning and communication through the Internet, in addition to continuous training and support from teachers to secure the achievement of maximum benefits.
The Active Classroom consists of: 1- ActiveBoard, which is an interactive white board that can display anything visible and changeable on a computer screen.
The board can hide or display text or pictures to enrich discussions.
Editing (writing) and changes (settings) can be saved on the board.
2- ActiVote system for children, which is used in voting and getting students' answers, opinions, and feedback, the matter that makes them more self-confident, and saves the time spent in the traditional way.
3- ActiveExpression, which is an ideal product for adults and bright young students, that enables them to provide many complete text answers and helps introverted students to gain self-confidence and express their opinions without anxiety or shyness.
It provides teachers and instructors with the possibility of measuring students' achievements.
Promethean was founded in 1977 and spreads now across more than 100 countries around the world, with 15 executive offices.
This interactive board is now present in more than 500,000 classes around the world and has won many international prizes and awards, the matter that proves its efficiency and peculiarity.